PALMWOODS, SUNSHINE COAST

Mackays lane has a delightful country ambience, framed by evergreen vegetation.

Engaged from day one, the Town team were able to position this limited release enclave of large, flat home sites as a once-in-a-lifetime opportunity for families looking for the perfect balance of tranquility and community.

From estate design, pricing strategy, through to the entire marketing plan, the Town team captured Palmwoods hinterland charm, offering a laid-back serene lifestyle and a focus on community connection.

The entire project of 32 lots was sold off the plan and is the perfect example of an integrated partnership between developer and agency. By identifying, designing and marketing a project to a clearly defined audience, the result is a pristine estate and valuable asset for those lucky enough to have purchased.