9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. It is a General Entertainment and Movies channel, the phrase from which the original name “GEM” is derived.
Nine Network CEO David Gyngell stated “GEM is part of Nine’s strategy to create a cluster of complementary channels to cover all key audiences.” The channel is aimed at everyone, including lifestyle programs and movies, with additional programming drawn from a combination of new shows and other shows previously aired on its sister channels Nine and GO!. The launch of GEM followed the success of GO!.
On 27 January 2014, GEM stopped using the Supertext logo and switched to Nine’s Closed Captioning logo.
On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GEM being renamed “9Gem”. Additionally, due to the rebroadcast of 9HD on channel 90, 9Gem was moved to channel 92 and converted from HD to SD. On 16 December 2015, 9Gem’s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos.
2016 regional media shakeup
Nine announced that it had signed a new affiliation deal with Southern Cross Austereo on 29 April 2016, replacing WIN Television as the primary Nine affiliate starting 1 July 2016. Consequently, 9Gem will be broadcast by Southern Cross into Regional Queensland, Southern NSW/ACT, Regional Victoria and Spencer Gulf SA/Broken Hill NSW on channel 52.
The channel targets a broad range of viewers, broadcasting programs from Australia, New Zealand, the United Kingdom, Canada, and the United States, and complementing existing programming on Nine and 9Go!.
Programs aired on the channel are female-skewed, but also range from a mix of genres, including crime, lifestyle, drama, classic sitcoms, comedies, live sport and repeated high definition or silver screen films. The launch of the network is led by Showtime programs, The Big C and a new series of Weeds. Other imports include Airport, Allo Allo, Animal Emergency, Birds of a Feather, Bless This House, The Closer, Cold Case, Conan (moved to 9Go!), the CSI franchise, The Ellen DeGeneres Show, Embarrassing Bodies, Friends, The Golden Girls, How Clean Is Your House?, Law & Order, Mary Queen of Shops, Murder, She Wrote, The Nanny, Neighbours at War, The Partridge Family, Rizzoli & Isles, Secret Diary of a Call Girl, Secret Millionaire, Southland, Wife Swap, “The Great British Bake Off“, The Zoo, and more. Australian programs include Alive and Cooking, Random Acts of Kindness, McLeod’s Daughters, What’s Good For You?, Amazing Medical Stories, Sea Patrol, Getaway and The Taste,
- Skippy the Bush Kangaroo (repeats)
- Mad About You (repeats)
- RPA (repeats)
- Call and Win
News and current affairs
- My Strange Addiction
- Wild Europe
News programming is generally not carried on 9Gem, but it has previously aired Nine News at 7 from August to October 2013. The bulletin was launched in response to the launch of Seven News at 7.00 on 7Two.
On previous occasions, 9Gem aired replays of Nine’s Newsbreak that air on the main Nine channel and from 9Go!.
9Gem has also aired live sporting broadcasts in various markets including various Rugby Union World Cup matches in 2011, as well as portions of Nine’s Cricket telecast (whilst the 6:00 pm news airs on the main Nine channel). Since 2012, 9Gem has televised live National Rugby League (NRL) matches into Victoria, Western Australia, South Australia and Tasmania, therefore putting it head-to-head with Seven/7mate‘s live Australian Football League (AFL) coverage in those states, and eliminating the need for Melbourne Storm fans, especially in Victoria, to have to wait until after midnight to watch their local team play (occasionally, Channel Nine Melbourne will televise Melbourne Storm matches in these timeslots on the main Nine channel, rather than 9Gem). Starting in Round 4 of the 2014 NRL season, for yet unexplained reasons 9Gem stopped showing the NRL on Friday nights and Sunday afternoons live into Adelaide, with the coverage for all games on Nine reverting to the after midnight ‘graveyard shift’. As the change was unannounced and in Adelaide only (the rest of South Australia still receives the live coverage), this has angered many fans in the city, both South Australians and those who have re-located from NSW or Qld.
In 2011, Nine also showed both matches of the Bledisloe Cup live on 9Gem into Victoria, Western Australia, South Australia and Tasmania whilst in New South Wales and Queensland it was live on Nine. 9Gem simulcast Nine’s coverage of the 2012 London Olympic Games live in High Definition, with the exception of Friday nights between 7.30–9.30pm where NRL was telecast nationally. On rare occasions, Nine’s Newsbreaks were also occasionally simulcast in HD with the main channel, while 9Gem is off air.
9Gem broadcast the 2013 Ashes series for the first time on Australian television in HD. The broadcasts were hosted from Nine’s Sydney studios by Tim Gilbert and former Australian captain Mark Taylor, with pictures and commentary provided by host broadcaster Sky Sports. During Gem’s telecast of The Ashes, the NRL was shown on sister channel 9Go! in Melbourne, Adelaide, Perth and Tasmania on Friday nights when the cricket was scheduled. 9Gem showed all matches of the 2015 World Club Series. 9Gem also broadcast every match of the 2015 Ashes series from the United Kingdom.
In 2015 9Gem broadcast 17 matches of the 2015 Rugby World Cup including every Wallabies match and all the finals. 2013 until 2015 9Gem has broadcast cricket matches of the Matador BBQs One-Day Cup. In late 2015 9Gem also started to show 1 weekly NBL game on Sunday Afternoons, being hosted by Bill Baxter.
9Gem is available in standard definition in metropolitan areas through Nine Network owned-and-operated stations: TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth and NTD Darwin, as well as NBN Northern New South Wales and other stations CTC Southern NSW/ACT, GTS/BKN Broken Hill NSW, MTN Griffith NSW, GLV/BCV Regional VIC, MDV Mildura, TNQ Regional QLD, TDT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WDT Regional WA and Remote Central & Eastern.
Logo and identity history
When 9Gem was launched on 26 September 2010, it was given a “glassy” logo inspired by Nine’s logo at the time with a purple colour, in contrast to Nine’s trademark blue. Its slogan, Welcome to GEM, was also another nod to its parent channel and its slogan Welcome Home. Following the channel’s rebrand as “9Gem” on 26 November 2015, the channel received a completely new logo, with its appearance inspired by sister channel 9Go!‘s previous logo, featuring the famous “nine dots” from Nine’s logo. WIN Television has a variant of the 9Gem logo with the aforementioned channel’s logo above 9Gem’s 2010-2015 logo.
- 26 September 2010 – 26 November 2015: Welcome to GEM
- 26 September 2010 – 26 November 2015 (Alternative): Treat Yourself
- 26 November 2015 – present: Characters Belong
- “Nine to launch GEM for women”. David Knox. TV-Tonight.com.au. 13 September 2010. Retrieved 13 September 2010.
- “Nine announces 9Gem”. Media Spy. The Spy Report. 13 September 2010. Retrieved 13 September 2010.
- Knox, David (28 October 2015). “Nine Upfronts 2016: Nine goes HD, new lifestyle channel – and Daryl Somers returns”. tvtonight.com.au. Retrieved 29 October 2015.
- Claire, Reilly (29 October 2015). “Nine Network to live stream all channels and revamp HD”. cnet.com.au. Retrieved 1 November 2015.
- White, Dominic (29 April 2016). “Nine and Southern Cross in multi-year affiliation deal”. Sydney Morning Herald. Retrieved 29 April 2016.
- “SCA Affiliation Agreement with Nine Entertainment Co., FAQ”. Southern Cross Austereo. 5 May 2016. Retrieved 8 May 2016.
- “Nine On 5 FAQ”. Southern Cross Austereo. 12 June 2016. Archived from the original on 11 June 2016. Retrieved 12 June 2016.
- Government approves NRL on GEM outside NSW, Qld. | TV Tonight
- Gould, Russell (28 March 2012). “Melbourne Storm values Gem with NRL’s free-to-air TV rethink”. Herald Sun. Retrieved 28 January 2018.