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  • Essendon Football Club

    The Essendon Football Club, nicknamed the Bombers, is a professional Australian rules football club that plays in the Australian Football League (AFL), the sport’s premier competition. Thought to have formed in 1872, the club played its first recorded game on 7 June 1873 against a Carlton Second 20, winning 1 goal to nil. The club played a senior club in the Victorian Football Association in 1878, one year after the VFA formed. It is historically associated with Essendon, a suburb in the north-west of Melbourne, Victoria. Since 2013, the club has been headquartered at The Hangar, Melbourne Airport, and plays its home games at either Docklands Stadium or the Melbourne Cricket Ground; throughout most of its history the club’s home ground and headquarters was Windy Hill, Essendon, where it played from 1922 until 1991. While it stopped playing games at the ground thereafter, Windy Hill remained its training and administration base until the end of 2013. Dyson Heppell is the current team captain.

    A founding member club of both the Victorian Football Association, in 1877, and the Victorian Football League (renamed the AFL in 1990), in 1896, Essendon is one of Australia’s best-known football clubs.[2] Essendon has won 16 VFL/AFL premierships, which, along with Carlton, is the most of any club in the competition. The club won four consecutive VFA premierships between 1891 and 1894, a feat unmatched in VFA/VFL history.

    History

    Formation and VFA years (1871–1896)

    Early photo of a 1872 Essendon team

    Scenes from the 1891 VFA Premiership Match in which Essendon defeated Carlton

    The club was founded by members of the Royal Agricultural Society, the Melbourne Hunt Club and the Victorian Woolbrokers.[3] The Essendon Football Club is thought to have formed in 1872 at a meeting it the home of a well-known brewery family, the McCrackens, whose Ascot Vale property hosted a team of local junior players.[4]

    Robert McCracken, the owner of several city hotels, was the founder and first president of the Essendon Football club and his son, Alex, its first secretary. Alex later became president of the newly formed VFL. Alex’s cousin, Collier McCracken, who had already played with Melbourne, was the team’s first captain.[5]

    The club played its first recorded match against the Carlton second twenty on 7 June 1873,[6] with Essendon winning by one goal. Essendon played 13 matches in its first season, winning seven, with four draws and losing two.[7] The club was one of the inaugural junior members of the Victorian Football Association (VFA) in 1877,[8] and began competing as a senior club from the 1878 season.[9] During its early years in the Association, Essendon played its home matches at Flemington Hill, but moved to the East Melbourne Cricket Ground in 1881.

    In 1878, Essendon played in the first match on what would be considered by modern standards to be a full-sized field at Flemington Hill. In 1879 Essendon played Melbourne in one of the earliest night matches recorded when the ball was painted white. In 1883 the team played four matches in eight days in Adelaide:[10] losing to Norwood (on 23 June),[11] and defeating Port Adelaide (on 16 June),[12] a combined South Australian team (on 18 June),[13] and South Adelaide (on 20 June).[14]

    In 1891 Essendon won their first VFA premiership, which they repeated in 1892, 1893 and 1894. One of the club’s greatest players, Albert Thurgood played for the club during this period, making his debut in 1892.[15] Essendon (18 wins, 2 draws) was undefeated in the 1893 season.[15][16]

    Founding of the VFL to World War I (1897–1915)

    The Essendon side that won the 1897 VFL premiership

    At the end of the 1896 season Essendon along with seven other clubs formed the Victorian Football League. Essendon’s first VFL game was in 1897 was against Geelong at Corio Oval in Geelong. Essendon won its first VFL premiership by winning the 1897 VFL finals series. Essendon again won the premiership in 1901, defeating Collingwood in the Grand Final. The club won successive premierships in 1911 and 1912 over Collingwood and South Melbourne respectively.[17][18]

    “Same Olds”

    Dave Smith captained Essendon to premiership success in 1911.

    The club is recorded as having played at McCracken’s Paddock, Glass’ Paddock and Flemington Hill. It is likely that these are three different names for the one ground, given that McCracken’s Paddock was a parcel of land that sat within the larger Glass’s Paddock which in turn was situated in an area widely known at the time as Flemington Hill. In 1882 the club moved home games to the East Melbourne Cricket Ground, (since gone) after an application to play on the Essendon Cricket Ground (later known as Windy Hill) was voted down by then Lord Mayor James Taylor on the basis that City of Essendon the mayor considered the Essendon Cricket Ground “to be suitable only for the gentleman’s game of cricket”,[19]

    The club became known by the nickname “the Same Old Essendon”, from the title and hook of the principal song performed by a band of supporters which regularly occupied a section of the grandstand at the club’s games.[20] The nickname first appeared in print in the local North Melbourne Advertiser in 1889,[21] and ended up gaining wide use, often as the diminutive “Same Olds”.[22]

    This move away from Essendon, at a time when fans would walk to their local ground, didn’t go down too well with many Essendon people; and, as a consequence, a new team and club was formed in 1900, unconnected with the first (although it played in the same colours), that was based at the Essendon Cricket Ground, and playing in the Victorian Football Association. It was known firstly as Essendon Town and, after 1905, as Essendon (although it was often called Essendon A, with the A standing for association).[23]

    Return to suburban Essendon (1921–1932)

    Fred Baring during the 1920s

    After the 1921 season, the East Melbourne Cricket Ground was closed and demolished to expand the Flinders Street Railyard. Having played at the East Melbourne Cricket Ground from 1882 to 1921, and having won four VFA premierships (1891–1894) and four VFL premierships (1897, 1901, 1911 and 1912) whilst there,[24] Essendon was looking for a new home, and was offered grounds at the current Royal Melbourne Showgrounds, at Victoria Park, at Arden St, North Melbourne, and the Essendon Cricket Ground. The Essendon City Council offered the (VFL) team the Essendon Cricket Ground, announcing that it would be prepared to spend over ₤12,000 on improvements, including a new grandstand, scoreboard and re-fencing of the oval.

    The club’s first preference was to move to North Melbourne[25] – a move which the North Melbourne Football Club (then in the VFA) saw as an opportunity to get into the VFL. Most of Essendon’s members and players were from the North Melbourne area, and sportswriters believed that Essendon would have been taken over by or rebranded as North Melbourne within only a few years of the move.[26][27] However, the VFA, desperate for its own strategic reasons not to lose its use of the North Melbourne Cricket Ground, successfully appealed to the State Government to block Essendon’s move to North Melbourne.[28] With its preferred option off the table, the club returned to Essendon, and the Essendon VFA club disbanded, with most of its players moving to North Melbourne.[29]

    The old “Same Olds” nickname fell into disuse, and by 1922 the other nicknames “Sash Wearers” and “Essendonians” that had been variously used from time to time were also abandoned. The team became universally known as “the Dons” (from EssenDON); it was not until much later, during the War years of the early 1940s, that they became known as “The Bombers” — due to Windy Hill’s proximity to the Essendon Aerodrome.[30]

    In the 1922 season, playing in Essendon for the first time in decades, Essendon reached the final four for the first time since 1912, finishing in third place. In the 1923 season the club topped the ladder with 13 wins from 16 games. After a 17-point second semi final loss to South Melbourne defeated Fitzroy (who had beaten South Melbourne) in the challenge final: Essendon 8.15 (63) to Fitzroy 6.10 (46). Amongst Essendon’s best players were half forward flanker George “Tich” Shorten, centre half forward Justin McCarthy, centre half back Tom Fitzmaurice, rover Frank Maher and wingman Jack Garden.

    This was one of Essendon’s most famous sides, dubbed the “Mosquito Fleet”, due to the number of small, very fast players in the side. Six players were 5’6″ (167 cm) or smaller.

    The 1924 season proved to be arguably the strangest year in Essendon’s entire history. For the first time since 1897 there was no ultimate match — either “Challenge Final” or “Grand Final” — to determine the premiers; instead, the top four clubs after the home and away season played a round-robin to determine the premiers. Essendon, having previously defeated both Fitzroy (by 40 points) and South Melbourne (by 33 points), clinched the premiership by means of a 20-point loss to Richmond. With the Tigers having already lost a match to Fitzroy by a substantial margin, the Dons were declared premiers by virtue of their superior percentage, meaning that Essendon again managed to win successive premierships. But the poor crowds for the finals meant this was never attempted again, resulting in Essendon having the unique record of winning the only two premierships without a grand final.[citation needed]

    Prominent contributors to Essendon’s 1924 Premiership success included back pocket Clyde Donaldson, follower Norm Beckton, half back flanker Roy Laing, follower Charlie May and rover Charlie Hardy.[citation needed]

    The 1924 season was not without controversy, with rumours of numerous players accepting bribes. Regardless of the accuracy of these allegations, the club’s image was tarnished, and the side experienced its lowest period during the decade that followed, with poor results on the field and decreased support off it.[citation needed]

    There was worse to follow, with various Essendon players publicly blaming each other for the poor performance against Richmond, and then, with dissension still rife in the ranks, the side plummeted to an humiliating 28-point loss to VFA premiers Footscray in a special charity match played a week later in front of 46,100 people, in aid of Dame Nellie Melba’s Limbless Soldiers’ Appeal Fund, purportedly (but not officially) for the championship of Victoria.[31]

    The club’s fortunes dipped alarmingly, and persistently. Indeed, after finishing third in the 1926 season, it was to be 14 years before Essendon would even contest a finals series.[citation needed]

    Dick Reynolds years (1933–1960)

    Dick Reynolds is regarded as one of Essendon’s greatest players.

    The 1933 season, was probably the start of the Essendon revival, seeing the debut of the player regarded as one of Essendon’s greatest players Dick Reynolds. His impact was immediate. He won his first Brownlow Medal aged 19. His record of three Brownlow victories (1934, 1937, 1938), equalled Haydn Bunton, Sr (1931, 1932, 1935), and later equalled by Bob Skilton (1959, 1963, 1968), and Ian Stewart (1965, 1966, 1971).

    Reynolds went on to arguably even greater achievements as a coach, a position to which he was first appointed, jointly with Harry Hunter, in 1939 (this was while Reynolds was still a player). A year later he took the reins on a solo basis and was rewarded with immediate success (at least in terms of expectations at the time which, after so long in the wilderness, were somewhat modest). He was regarded as having a sound tactical knowledge of the game and being an inspirational leader, as he led the side into the finals in 1940 for the first time since 1926, when the side finished 3rd. Melbourne, which defeated Essendon by just 5 points in the preliminary final, later went on to trounce Richmond by 39 points in the grand final.

    The Essendon Football Club adopted the nickname The Bombers in April 1940.[32]

    1941 brought Essendon’s first grand final appearance since 1923, but the side again lowered its colours to Melbourne. A year later war broke out and the competition was considerably weakened, with Geelong being forced to pull out of the competition due to travel restrictions as a result of petrol rationing. Attendances at games also declined dramatically, whilst some clubs had to move from their normal grounds due to them being used for military purposes. Many players were lost to football due to their military service. Nevertheless, Essendon went on to win the 1942 Premiership with Western Australian Wally Buttsworth in irrepressible form at centre half back. Finally, the long-awaited premiership was Essendon’s after comprehensively outclassing Richmond in the grand final, 19.18 (132) to 11.13 (79). The match was played at Carlton in front of 49,000 spectators.

    In any case, there could be no such reservations about Essendon’s next premiership, which came just four years later. Prior to that Essendon lost a hard fought grand final to Richmond in 1943 by 5 points, finished 3rd in 1944, and dropped to 8th in 1945.

    After World War II, Esssendon enjoyed great success. In the five years immediately after the war, Essendon won 3 premierships (1946, 1949, 1950) and were runners up twice (1947, 1948). In 1946, Essendon were clearly the VFL’s supreme force, topping the ladder after the roster games and surviving a drawn second semi final against Collingwood to win through to the grand final a week later with a 10.16 (76) to 8.9 (57). Then, in the grand final against Melbourne, Essendon set a grand final record score of 22.18 (150) to Melbourne 13.9 (87), with 7 goal centre half forward Gordon Lane. Rover Bill Hutchinson, and defenders Wally Buttsworth, Cec Ruddell and Harold Lambert among the best players.

    The 1947 Grand Final has to go down in the ledger as ‘one of the ones that got away’, Essendon losing to Carlton by a single point despite managing 30 scoring shots to 21. As if to prove that lightning does occasionally strike twice, the second of the ‘ones that got away’ came just a year later, the Dons finishing with a lamentable 7.27, to tie with Melbourne (who managed 10.9) in the 1948 grand final. A week later Essendon waved the premiership good-bye, as Melbourne raced to a 13.11 (89) to 7.8 (50) triumph. The club’s Annual Report made an assessment that was at once restrained and, as was soon to emerge, tacitly and uncannily prophetic:

    It is very apparent that no team is complete without a spearhead and your committee has high hopes of rectifying that fault this coming season.

    The 1949 season heralded the arrival on the VFL scene of John Coleman, arguably the greatest player in Essendon’s history, and, in the view of some, the finest player the game has known. In his first ever appearance for the Dons, against Hawthorn in Round 1 1949, he booted 12 of his side’s 18 goals to create an opening round record which was to endure for forty five years. More importantly, however, he went on to maintain the same high level of performance throughout the season, kicking precisely 100 goals for the year to become the first player to top the ton since Richmond’s Jack Titus in 1940.[citation needed]

    The Coleman factor was just what Essendon needed to enable them to take that vital final step to premiership glory, but even so it was not until the business end of the season that this became clear. Essendon struggled to make the finals in 4th place, but once there they suddenly ignited to put in one of the most consistently devastating September performances in VFL history.

    John Coleman kicked 537 goals in 98 matches.

    Collingwood succumbed first as the Dons powered their way to an 82-point first semi final victory, and a fortnight later it was the turn of the North Melbourne Football Club as Essendon won the preliminary final a good deal more comfortably than the ultimate margin of 17 points suggested. In the grand final, Essendon were pitted against Carlton and in a match that was a total travesty as a contest they overwhelmed the Blues to the tune of 73 points, 18.17 (125) to 6.16 (52). Best for the Dons included pacy aboriginal half back flanker Norm McDonald, ruckman Bob McLure, and rovers Bill Hutchinson and Ron McEwin. John Coleman also did well, registering 6 majors.

    A year later Essendon were if anything even more dominant, defeating the North Melbourne Football Club in both the second semi final and the grand final to secure consecutive VFL premierships for the third time. Best afield in the grand final in what was officially his swansong as a player was captain-coach Dick Reynolds, who received sterling support from the likes of Norm McDonald, ruckman/back pocket Wally May, back pocket Les Gardiner, and big Bob McLure.

    With ‘King Richard’ still holding court as coach in 1951, albeit now in a non-playing capacity, Essendon seemed on course for a third consecutive flag but a controversial four-week suspension dished out to John Coleman on the eve of the finals effectively put paid to their chances. Coleman was reported for retaliation after twice being struck by his Carlton opponent, Harry Caspar, and without him the Dons were rated a 4 goals poorer team. Nevertheless, they still managed to battle their way to a 6th successive grand final with wins over Footscray by 8 points in the first semi final and Collingwood by 2 points in the preliminary final.

    The Dons sustained numerous injuries in the preliminary final and the selectors sprang a surprise on grand final day by naming the officially retired Dick Reynolds as 20th man. ‘King Richard’ was powerless to prevent the inevitable, although leading at half time, the Geelong kicked five goals to two points in the third quarter to set up victory by 11 points.

    Essendon slumped to 8th in 1952 but John Coleman was in irrepressible form managing 103 goals for the year. Hugh Buggy noted in The Argus: “It was the wettest season for twenty two years and Coleman showed that since the war he was without peer in the art of goal kicking.”

    Two seasons later Coleman’s career was ended after he dislocated a knee during the Round 8 clash with the North Melbourne Football Club at Essendon. Aged just twenty five, he had kicked 537 goals in only 98 VFL games in what was generally a fairly low scoring period for the game. His meteoric rise and fall were clearly the stuff of legend, and few if any players, either before or since, have had such an immense impact over so brief a period.

    According to Alf Brown, football writer for The Herald:

    (Coleman) had all football’s gifts. He was courageous, a long, straight kick, he had a shrewd football brain and, above all, he was a spectacular, thrilling mark.

    Somewhat more colourful, R.S. Whittington suggested,

    “Had he been a trapeze artist in a strolling circus, Coleman could have dispensed with the trapeze.”

    Without Coleman, Essendon’s fortunes plummeted, and there were to be no further premierships in the 1950s. The nearest miss came in 1957 when the Bombers (as they were popularly known by this time) earned premiership favouritism after a superb 16 point second semi final defeat of Melbourne, only to lose by over 10 goals against the same side a fortnight later.

    1959 saw another grand final loss to Melbourne, this time by 37 points, but the fact that the average age of the Essendon side was only 22 was seen as providing considerable cause for optimism. However, it was to take another three years, and a change of coach, before the team’s obvious potential was translated into tangible success.[citation needed]

    Post-Reynolds era and the “Slugging Seventies” (1961–1980)

    John Coleman started his coaching career at Essendon in 1961, thus ending the Dick Reynolds era at the club. In the same year Essendon finished the season mid table and supporters were not expecting too much for the following season. However, the club blitzed the opposition in this year, losing only two matches and finishing top of the table. Both losses were to the previous year’s grand finalists. The finals posed no problems for the resurgent Dons, easily accounting for Carlton in the season’s climax, winning the 1962 Premiership. This was a remarkable result for Coleman who in his second season of coaching pulled off the ultimate prize in Australian football. As so often is the case after a flag, the following two years were below standard. A further premiership in 1965 (won from 4th position on the ladder), was also unexpected due to periods of poor form during the season. The Bombers were a different club when the finals came around, but some of the credit for the improvement was given to the influence of Brian Sampson and Ted Fordham during the finals. Coleman’s time as coach turned out to be much like his playing career: highly successful but cut short when he had to stand down due to health problems in 1967. Only six years later, on the eve of the 1973 season, he died of a heart-attack at just 44 years of age.

    Following Coleman’s retirement, the club experienced tough times on and off the field. Finals appearances were rare for the side, which was often in contention for the wooden spoon. Essendon did manage to make the 1968 VFL Grand Final, but lost to Carlton by just three points and did not make it back to the big stage for a decade-and-a-half.

    During the period from 1968 until 1980, five different coaches were tried, with none lasting longer than four years. Off the field the club went through troubled times as well. In 1970 five players went on strike before the season even began, demanding higher payments. Essendon did make the finals in 1972 and 1973 under the autocratic direction of Des Tuddenham (Collingwood) but they were beaten badly in successive elimination finals by St. Kilda and did not taste finals action again until the very end of the decade. The 70s Essendon sides were involved in many rough and tough encounters under Tuddenham, who himself came to logger heads with Ron Barassi at a quarter time huddle where both coaches exchanged heated words. Essendon had tough, but talented players with the likes of “Rotten Ronnie” Ron Andrews and experienced players such as Barry Davis, Ken Fletcher, Geoff Blethyn, Neville Fields and West Australian import Graham Moss. In May 1974, a controversial half time all-in-brawl with Richmond at Windy Hill and a 1975 encounter with Carlton were testimony of the era. Following the Carlton match, the ‘Herald’ described Windy Hill as “Boot Hill”, because of the extent of the fights and the high number of reported players (eight in all – four from Carlton and four from Essendon). The peak of these incidents occurred in 1980 with new recruit Phil Carman making headlines for head-butting an umpire. The tribunal suspended him for sixteen weeks, and although most people thought this was a fair (or even lenient) sentence, he took his case to the supreme court, gathering even more unwanted publicity for the club. Despite this, the club had recruited many talented young players in the late 70s who emerged as club greats. Three of those young players were Simon Madden, Tim Watson and Paul Van Der Haar. Terry Daniher and his brother Neale came via a trade with South Melbourne, and Roger Merrett joined soon afterwards to form the nucleus of what would become the formidable Essendon sides of the 1980s. This raw but talented group of youngsters took Essendon to an elimination final in 1979 under Barry Davis but were again thrashed in an Elimination Final, this time at the hands of Fitzroy. Davis resigned at the end of the 1980 season after missing out on a finals appearance.

    One of the few highlights for Essendon supporters during this time was when Graham Moss won the 1976 Brownlow Medal; he was the only Bomber to do so in a 40-year span from 1953–1993. Even that was bittersweet as he quit VFL football to move back to his native Western Australia, where Moss finished out his career as a player and coach at Claremont Football Club. In many ways, Moss’ career reflects Essendon’s mixed fortunes during the decade.

    Kevin Sheedy era (1981–2007)

    Essendon 1980s shield logo

    Former Richmond player Kevin Sheedy started as head coach in 1981.[33]

    Essendon reached the Grand Final in 1983, the first time since 1968. Hawthorn won by a then record 83 points.[34]

    In 1984, Essendon won the pre-season competition and completed the regular season on top of the ladder. The club played, and beat, Hawthorn in the 1984 VFL Grand Final to win their 13th premiership—their first since 1965. The teams met again in the 1985 Grand Final, which Essendon also won. At the start of 1986, Essendon were considered unbackable for three successive flags, but a succession of injuries to key players Paul Van der Haar (only fifteen games from 1986 to 1988), Tim Watson, Darren Williams, Roger Merrett and Simon Madden led the club to win only eight of its last eighteen games in 1986 and only nine games (plus a draw with Geelong) in 1987.[35] In July 1987, the Bombers suffered a humiliation at the hands of Sydney, who fell two points short of scoring the then highest score in VFL history.[36]

    In 1988, Essendon made a rebound to sixth place with twelve wins, including a 140-point thrashing of Brisbane where they had a record sixteen individual goalkickers.[37] In 1989, they rebounded further to second on the ladder with only five losses and thrashed Geelong in the Qualifying Final. However, after a fiery encounter with Hawthorn ended in a convincing defeat, the Bombers were no match for Geelong next week.

    In 1990, Essendon were pace-setters almost from the start, but a disruption from the Qualifying Final draw between Collingwood and West Coast was a blow from which they never recovered. The Magpies comprehensively thrashed them in both the second semi final and the grand final.

    Following the 1991 season, Essendon moved its home games from its traditional home ground at Windy Hill to the larger and newly renovated MCG. This move generated large increases in game attendance, membership and revenue for the club. The club’s training and administrative base remained at Windy Hill until 2013.

    Following the retirement of Tim Watson and Simon Madden in the early 1990s, the team was built on new players such as Gavin Wanganeen, Joe Misiti, Mark Mercuri, Michael Long, Dustin Fletcher (son of Ken) and James Hird, who was taken at #79 in the 1992 draft. This side became known as the “Baby Bombers”, as the core of the side was made up of young players early in their careers.

    The team won the 1993 Grand Final against Carlton and that same year, Gavin Wanganeen won the Brownlow Medal, the first awarded to an Essendon player since 1976. Three years later, James Hird was jointly awarded the medal with Michael Voss of Brisbane.

    In 2000, Essendon won 20 consecutive matches before they lost to the Western Bulldogs in round 21. The team went on to win their 16th premiership, defeating Melbourne, thereby completing the most dominant single season in AFL/VFL history. The defeat to the Bulldogs was the only defeat for Essendon throughout the entire calendar year (Essendon also won the 2000 pre-season competition).[38]

    Essendon was less successful after 2001. Lucrative contracts to a number of premiership players had caused serious pressure on the club’s salary cap, forcing the club to trade several key players.[citation needed] Blake Caracella, Chris Heffernan, Justin Blumfield, Gary Moorcroft and Damien Hardwick had all departed by the end of 2002; in 2004, Mark Mercuri, Sean Wellman and Joe Misiti retired. The club remained competitive; however, they could progress no further than the second week of the finals each year for the years of 2002, 2003, and 2004. Sheedy signed a new three-year contract at the end of 2004.

    A red banner featuring drawings of former Essendon player James Hird and former coach Kevin Sheedy

    Kevin Sheedy and James Hird farewell banner ahead of their final game at the Melbourne Cricket Ground

    In 2005, Essendon missed the finals for the first time since 1997; and in 2006, the club suffered its worst season under Sheedy, and its worst for more than 70 years, finishing second-last with only three wins (one of which was against defending premiers Sydney, in which newly-appointed captain Matthew Lloyd kicked eight goals)[39] and one draw from twenty-two games. Lloyd had replaced James Hird as captain at the start of the season, but after suffering a season-ending hamstring injury two weeks after his phenomenal performance against Leo Barry,[40][41][42] David Hille was appointed captain for the remainder of the season. The club improved its on-field position in 2007, but again missed the finals.

    On field and relocation to Melbourne Airport (2008–2012)

    Sheedy’s contract was not renewed after 2007, ending his 27-year tenure as Essendon coach. Matthew Knights replaced Sheedy as coach, and coached the club for three seasons, reaching the finals once – an eighth-place finish in 2009 at the expense of reigning premiers Hawthorn.[43] On 29 August 2010, shortly after the end of the 2010 home-and-away season, Knights was dismissed as coach.

    Essendon players prepare to take the field before a match against Greater Western Sydney in 2013.

    On 28 September 2010, former captain James Hird was named as Essendon’s new coach from 2011 on a four-year deal. Former Geelong dual premiership winning coach and Essendon triple-premiership winning player Mark Thompson later joined Hird on the coaching panel. In his first season, Essendon finished eighth. The club started strongly in 2012, sitting fourth with a 10-3 record at the halfway mark of the season; but the club won only one more match for the season, finishing eleventh to miss the finals.

    In 2013 the club moved its training and administrative base to the True Value Solar Centre, a new facility in the suburb of Melbourne Airport which it had developed in conjunction with the Australian Paralympic Committee. Essendon holds a 37-year lease at the facility,[44] and maintains a lease at Windy Hill to use the venue for home matches for its reserves team in the Victorian Football League, and for a social club and merchandise store on the site.[45]

    ASADA/WADA investigation (2013–2016)

    During 2013, the club was investigated by the AFL and the Australian Sports Anti-Doping Authority (ASADA) over its 2012 player supplements and sports science program, most specifically over allegations into illegal use of peptide supplements. An internal review found it to have “established a supplements program that was experimental, inappropriate and inadequately vetted and controlled”, and on 27 August 2013 the club was found guilty of bringing the game into disrepute for this reason. Among its penalties, the club was fined A$2 million, stripped of early draft picks in the following two drafts, and forfeited its place in the 2013 finals series (having originally finished seventh on the ladder); Hird was suspended from coaching for twelve months.[46] Several office-bearers also resigned their posts during the controversy, including chairman David Evans[47] and CEO Ian Robson.[48]

    In the midst of the supplements saga, assistant coach Mark Thompson took over as coach for the 2014 season during Hird’s suspension.[49] He led the club back to the finals for a seventh-place finish but in a tense first elimination final against archrivals North Melbourne, the Bombers led by as much as 27 points at half time before a resurgent Kangaroos side came back and won the game by 12 points. After the 2014 season Mark Thompson left the club to make way for Hird’s return to the senior coaching role.

    In June 2014, thirty-four players were issued show-cause notices alleging the use of banned peptide Thymosin beta-4 during the program.[50] The players faced the AFL Anti-Doping Tribunal over the 2014/15 offseason, and on 31 March 2015 the tribunal returned a not guilty verdict, determining that it was “not comfortably satisfied” that the players had been administered the peptide.[51]

    Hird returned as senior coach for the 2015 season,[52] and after a strong start, the club’s form severely declined after the announcement that WADA would appeal the decision of the AFL Anti-Doping Tribunal. The effect of the appeal on the team’s morale was devastating and they went on to win only six games for the year. Under extreme pressure, Hird resigned on 18 August 2015 following a disastrous 112-point loss to Adelaide.[53] Former West Coast Eagles premiership coach John Worsfold was appointed as the new senior coach on a three-year contract.

    On January 12, 2016, the Court of Arbitration for Sport overruled the AFL anti-doping tribunal’s decision, deeming that 34 past and present players of the Essendon Football Club, took the banned substance Thymosin Beta-4. As a result, all 34 players, 12 of which were still at the club, were given two year suspensions. However, all suspensions were effectively less due to players having previously taken part in provisional suspensions undertaken during the 2014/2015 off season.[54][55]
    As a result, Essendon contested the 2016 season with twelve[56] of its regular senior players under suspension. In order for the club to remain competitive, the AFL granted Essendon the ability to upgrade all five of their rookie listed players and to sign an additional ten players to cover the loss of the suspended players for the season.

    Due to this unprecedented situation, many in the football community predicted the club would go through the 2016 AFL season without a win; however, they were able to win three matches: against Melbourne, Gold Coast and Carlton in rounds 2, 21 and 23 respectively. The absence of its most experienced players also allowed the development of its young players, with Zach Merrett and Orazio Fantasia having breakout years, while Darcy Parish and Anthony McDonald-Tipungwuti, impressing in their debut seasons. Merrett acted as captain in the side’s round 21 win over the Suns.[57] The club eventually finished on the bottom of the ladder and thus claimed its first wooden spoon since 1933.

    A new beginning (2017 onward)

    Essendon made their final financial settlement related to the supplements saga in September 2017, just before finals started.[58] They also improved vastly on their 2016 performance, finishing 7th in the home and away season and becoming the first team since West Coast in 2011 to go from wooden spooner to a finals appearance, but ultimately losing their only final to Sydney.[59]

    The 2017 season was also capped off by the retirement of much loved club legend and ex-captain Jobe Watson, midfielder Brent Stanton, and ex-Geelong star James Kelly, who later took up a development coach role at the club. 126 game midfielder Heath Hocking was delisted.

    Expectations were high for the 2018 season, with the club having an outstanding off season. The recruitment of Jake Stringer, Adam Saad and Devon Smith from the Western Bulldogs, Gold Coast Suns and Greater Western Sydney Giants respectively was expected to throw Essendon firmly into premiership contention.

    After beating the previous year’s runner up Adelaide (which went on to beat reigning premiers Richmond the following round)[60] in round one,[61] Essendon’s form slumped severely, only winning one game out of the next seven rounds and losing to the then-winless Carlton in round eight.[62] Senior assistant coach Mark Neeld was sacked by the club the following Monday.[63]

    The team’s form improved sharply after this, recording wins against top eight sides Geelong, GWS, eventual premiers West Coast and Sydney, and winning ten out of the last 13 games of the season. However, the mid-season revival was short lived, with an upset loss to reigning premiers Richmond by eight points in round 22 ending any hopes they had of reaching the finals.

    The 2018 season was capped off by the club not offering veteran Brendon Goddard a new contract for 2019.

    Club symbols

    Guernsey

    Essendon players traditionally run through a banner which is created by its supporters before their matches.

    Essendon’s first recorded jumpers were navy blue (The Footballers, edited by Thomas Power, 1875) although the club wore ‘red and black caps and hose’. In 1877 The Footballers records the addition of ‘a red sash over left shoulder’. This is the first time a red sash as part of the club jumper and by 1878 there are newspaper reports referring to Essendon players as ‘the men in the sash’.

    Given that blue and navy blue were the most popular colours at the time it is thought that Essendon adopted a red sash in 1877 to distinguish its players from others in similar coloured jumpers.

    Clash jumpers

    In 2007, the AFL Commission laid down the requirement that all clubs must produce an alternative jumper for use in matches where jumpers are considered to clash. From 2007–2011, the Essendon clash guernsey was the same design as its home guernsey, but with a substantially wider sash such that the guernsey was predominantly red rather than predominantly black. This was changed after 2011 when the AFL deemed that the wider sash did not provide a sufficient contrast.[64]

    From 2012 to 2016, Essendon’s clash guernsey was predominantly grey, with a red sash fimbriated in black; the grey field contained, in small print, the names of all Essendon premiership players.[64]

    Before the 2016 season, Essendon’s changed their clash guernsey to a predominately red one, featuring a red sash in black. Similar to the grey jumper, the names of Essendon premiership players were also printed outside the sash.[65]

    Yellow armbands

    Following Adam Ramanauskas‘ personal battle with cancer, a “Clash for Cancer” match against Melbourne was launched in 2006. This was a joint venture between Essendon and the Cancer Council of Victoria to raise funds for the organisation.[66] Despite a formal request to the AFL being denied, players wore yellow armbands for the match which resulted in the club being fined $20,000.[67] In 2007, the AFL agreed to allow yellow armbands to be incorporated into the left sleeve of the jumper.[68] The ‘Clash for Cancer’ match against Melbourne has become an annual event, repeated in subsequent seasons, though in 2012, 2013, 2014 and 2016, Hawthorn (twice), the Sydney Swans and Brisbane Lions were the opponents in those respective seasons instead of Melbourne.[69][70][71] In 2009, the jumpers were auctioned along with yellow boots worn by some players during the match.[72]

    Club Song

    The club’s theme song, “See the Bombers Fly Up”, is thought to have been written c. 1959 by Kevin Andrews in the home of player Jeff Gamble at which time Kevin Andrews was living. The song is based on the tune of Johnnie Hamp‘s 1929 song “(Keep Your) Sunny Side Up” at an increased tempo. Jeff Gamble came up with the line ‘See the bombers fly up, up’ while Kevin Andrews contributed all or most of the rest. At the time, “(Keep Your) Sunny Side Up” was the theme song for the popular Melbourne-based TV show on Channel 7 Sunnyside Up.[73] The official version of the song was recorded in 1972 by the Fable Singers and is still used today.[74]

    The song, as with all other AFL clubs, is played prior to every match and at the conclusion of matches when the team is victorious.

    See the Bombers fly up, up!
    To win the premiership flag.
    Our boys who play this grand old game,
    Are always striving for glory and fame!
    See the bombers fly up, up,
    The other teams they don’t fear,
    They all try their best,
    But they can’t get near,
    As the bombers fly up!

    Songwriter Mike Brady, of “Up There Cazaly” fame, penned an updated version of the song in 1999 complete with a new verse arrangement, but it was not well received. However, this version is occasionally played at club functions.

    Mascot

    The club’s mascot is named “Skeeta Reynolds”. Named after Dick Reynolds, he is a mosquito and was created in honour of the team’s back-to-back premiership sides in the 1920s known as the “Mosquito Fleet”. He was first named through a competition run in the Bomber magazine with “Skeeta” being the winning entry. This was later changed to “Skeeta Reynolds”. He appears as a red mosquito in an Essendon jumper and wears a red and black scarf.

    Membership

    YearTotal Members [75]
    1984
    10,231
    1985
    11,376
    1986
    12,607
    1987
    8,129
    1988
    8,432
    1989
    7,958
    1990
    11,046
    1991
    11,593
    1992
    10,034
    1993
    11,546
    1994
    19,720
    1995
    23,833
    1996
    24,324
    1997
    28,063
    1998
    27,099
    1999
    29,858
    2000
    34,278
    2001
    36,227
    2002
    35,219
    2003
    31,970
    2004
    33,469
    2005
    32,734
    2006
    32,511
    2007
    32,759
    2008
    41,947
    2009
    40,412
    2010
    40,589
    2011
    50,275
    2012
    47,708
    2013
    56,172
    2014
    60,714
    2015
    61,317
    2016
    57,494
    2017
    67,768
    2018
    79,319

    Rivalries

    Essendon has a four-way rivalry with Carlton, Richmond, and Collingwood being the four biggest and most supported clubs in Victoria. Matches between the clubs are often close regardless of form and ladder positions. If out of the race themselves, all four have the desire to deny the others a finals spot or a premiership. Essendon also has a fierce rivalry with Hawthorn stemming from the 1980s.

    • Carlton – The rivalry between Essendon and Carlton is considered one of the strongest in the league. With the teams sharing the record of 16 premierships, both sides are keen to become outright leader, or if out of the finals race, at least ensure the other doesn’t. In recent years, the rivalry has thickened, with Carlton beating the 1999 Minor Premiers and premiership favourites by 1 point in the Preliminary Final. Other notable meetings between the two clubs include the 1908, 1947, 1949, 1962 and 1968 VFL Grand Finals and 1993 AFL Grand Final, with some decided by small margins.
    • Collingwood – In the early days of the VFL, this rivalry grew out of several Grand Final meetings – 1901, 1902 and 1911. The teams didn’t meet again in a Grand Final until 1990 when Collingwood won to draw level with the Bombers on 14 premierships and denying the Bombers a chance to join Carlton on 15. Since 1995 the rivalry has been even more fierce with the clubs facing off against each other in the Anzac Day clash, a match which is described as the second biggest of the season, behind only the Grand Final. Being possibly the two biggest football clubs in Victoria, regardless of their position on the ladder, this game always attracts a huge crowd and it is a match both teams have a desire to win even if it is their only win for the season.
    • Richmond – This rivalry stems out of the 1942 Grand Final which Essendon won. In 1974, a half time brawl took place involving trainers, officials and players at Windy Hill and has become infamous as one of the biggest ever. The teams didn’t meet in the finals between 1944 and 1995, but there have been many close margins in home and away season matches as a result of each team’s “never say die” attitude and ability to come back from significant margins in the dying stages of matches. Having met in the AFL’s Rivalry Round in (2006 and 2009) and meeting in the Dreamtime at the ‘G match since 2005, the rivalry and passion between the clubs and supporters has re-ignited. In recent years the rivalry has been promoted as the “Clash of the Sash.” [76]

    The rivalry with archrival Hawthorn stemmed from their meetings in a number of grand finals in the mid-1980s

    • Hawthorn – The two sides had a number of physical encounters in the mid-1980s when they were the top two sides of the competition. The rivalry was exacerbated when Dermott Brereton ran through Essendon’s three-quarter time huddle during a match in 1988 and again by an all in brawl during a match in 2004 allegedly instigated by Brereton (now known as the Line in the Sand Match after the direction allegedly given by Brereton for the Hawthorn players to make a physical stand). This was reminiscent of the 1980s when battles with Hawthorn were often hard and uncompromising affairs. During round 22 of the 2009 season Essendon and Hawthorn played for the last finals spot up for grabs. The teams played out an extremely physical game and despite being 22 points down at half time Essendon went on to win by 17 points. The game included a brawl shortly after half time sparked by Essendon’s captain Matthew Lloyd knocking out Hawthorn midfielder Brad Sewell, which led Hawthorn’s Campbell Brown to label Lloyd a ‘sniper’, and promised revenge if Lloyd played on in 2010.
    • North Melbourne – One of the most fierce rivalries in the AFL can be traced back to 1896, when several clubs including Essendon, broke away from the Victorian Football Association to form the Victorian Football League. North were a contender to join in the breakaway competition, but Essendon rejected North mainly due Essendon feeling threatened by North’s proximity and the fact their inclusion could drain Essendon of vital talent. North supporters have not forgiven Essendon for the decision and have blamed the Bombers on their small supporter base and gate revenue. North were finally admitted into the VFL in 1925 alongside Footscray and Hawthorn. In 1950, the two sides met in their first and only grand final meeting to date, which Essendon won by 38 points. The rivalry was re-ignited in the 1990s due to the on field success of the two sides and continues to this day. A meeting of the two rivals at the MCG in the 2014 AFL finals series in the 2nd elimination final resulted in North winning by 12 points.

    Organisation and finance

    Board

    For the full list, see List of VFL/AFL presidents

    Lindsay Tanner has served as chairman of the board since late 2015.

    Essendon’s board members are Paul Brasher, Melissa Verner Green, Sean Wellman, David Barham, Catherine Lio, Ken Lay, Simon Madden, Andrew Muir and Lindsay Tanner.[77]

    Major sponsor

    On 25 August 2008, Samsung was announced as major sponsor of the Essendon Football Club in a three-year deal touted as the biggest individual annual club sponsorship in AFL history.[78] The deal included Samsung having naming rights on the front and back of the club jumper and signage. Although the amount was only confirmed by the club as a very significant lift from where 3 were, it was estimated to be worth around $7 million in total.[79]

    The club’s apparel is currently produced by ISC.[80] The club’s apparel has also been made by Reebok (1996–1999), Fila (2000–2002), Puma (2003–2008), and Adidas (2009–2016).[81]

    YearsSeasonsSponsor
    Current Kia Motors[82][83] Fujitsu
    20111 Samsung True Value Solar
    2009–20102
    2003–20086 Hutchison Telecommunications Three[84]
    2001–20022 Orange[85]
    1994–20007 Transport Accident Commission (TAC) “Speed Kills”
    1984–199310 Nubrik
    1977–19837 Don Smallgoods

    Honours

    See Essendon Football Club honours and .

    Premierships

    Team of the Century

    To celebrate the 125th anniversary of the club, as well as 100 years of the VFL/AFL, Essendon announced its “Team of the Century” in 1997.[86]

    Essendon Team of the Century
    B:Gavin Wanganeen

    1991–96, 181cm 83kg,
    127 games, 64 goals

    Fred Baring

    1910–15/1918–24, 185cm 90kg,
    154 games, 92 goals

    Tom Fitzmaurice

    1918–20/1922–24, 192cm 96kg,
    85 games, 30 goals

    HB:Barry Davis

    1961–72, 185cm 87kg,
    218 games, 65 goals

    Wally Buttsworth

    1939–49, 185cm 91kg,
    188 games, 2 goals

    Harold Lambert

    1940–41/1946–51, 175cm 76kg,
    99 games, 2 goals

    C:Reg Burgess

    1954–60, 175cm 72kg,
    124 games, 9 goals

    Jack Clarke

    1951–67, 175cm cm 78kg,
    263 games, 180 goals

    Michael Long

    1989–2001, 178cm 80kg,
    190 games, 143 goals

    HF:James Hird

    1992–2007, 188cm 89kg,
    253 games, 343 goals

    Ken Fraser

    1958–68, 187cm 80kg,
    198 games, 157 goals

    Terry Daniher

    1978–92, 188cm 89kg,
    294 games, 447 goals

    F:Bill Hutchison

    1942–57, 174cm 70kg,
    290 games, 496 goals

    John Coleman

    1949–54, 185cm 80kg,
    98 games, 537 goals

    Albert Thurgood

    1899–1902/1906, 183cm 76kg,
    46 games, 89 goals

    Foll:Simon Madden

    1974–92, 198cm, 99kg,
    378 games, 575 goals

    Tim Watson

    1977–91/1993–94, 185cm 96kg,
    307 games, 335 goals

    Dick Reynolds (c)

    1933–51, 179cm 82kg,
    320 games, 442 goals

    Int:Mark Thompson

    1983–96, 177cm 87kg,
    202 games, 50 goals

    Keith Forbes

    1928–37, 171cm 72kg,
    152 games, 415 goals

    Frank Maher

    1921–28, 170cm 70kg,
    137 games, 124 goals

    Billy Griffith

    1899–1913, 175cm 76kg,
    187 games, 13 goals

    Coach:Kevin Sheedy

    1981–2007, Coached 634 Won 386 Lost 242 Drawn 6

    Champions of Essendon

    In 2002, a club panel chose and ranked the 25 greatest players to have played for Essendon.[87]

    Current players and officials

    Playing squad

    Essendon Football Club
    Senior listRookie listCoaching staff

    Head coach

    Assistant coaches


    Legend:
    • (c) Captain(s)
    • (vc) Vice captain(s)
    • (B) Category B rookie

    Updated: 12 March 2019
    Source(s): Playing list, Coaching staff

    Match records

    Reserves team

    The Essendon reserves team first competed in the Victorian Football League‘s reserves competition when the competition was established in 1919. The team enjoyed success in the form of eight premierships between 1919 and 1999, including the last Victorian State Football League year in 1999. From 2000 until 2002, the club’s reserves team competed in the new Victorian Football League competition.

    At the end of 2002, the club dissolved its reserves team and established a reserves affiliation with the Bendigo Football Club in the VFL. The affiliation ran for ten years from 2003 until 2012, allowing reserves players from the Essendon list to play with Bendigo.

    The club re-established its reserves team in 2013, seeking greater developmental autonomy. The reserves team has since competed in the VFL. The team plays its home games at Windy Hill.[88] The team is made up of AFL senior listed players and VFL contracted players.

    Premierships (8)
    YearCompetitionOpponentScoreVenue
    1921VFL ReservesCollingwood10.9 (69) – 8.13 (61)MCG
    1941VFL ReservesFitzroy12.16 (88) – 9.17 (71)MCG
    1950VFL ReservesNorth Melbourne12.8 (80) – 8.7 (55)MCG
    1952VFL ReservesCollingwood7.14 (56) – 4.5 (29)MCG
    1968VFL ReservesRichmond15.7 (97) – 13.14 (92)MCG
    1983VFL ReservesCollingwood19.14 (128) – 15.9 (99)MCG
    1992VSFLMelbourne18.19 (127) – 14.10 (94)MCG
    1999AFL Reserves (VSFL)St Kilda20.13 (133) – 11.10 (76)MCG
    Runners-up (10)
    YearCompetitionOpponentScoreVenue
    1922VFL ReservesCollingwood1.9 (15) – 8.10 (58)MCG
    1924VFL ReservesGeelongDid Not Play[a]Kardinia Park
    1932VFL ReservesMelbourne4.10 (34) – 8.12 (60)MCG
    1949VFL ReservesMelbourne9.14 (68) – 17.10 (112)MCG
    1951VFL ReservesCarlton7.9 (51) – 8.15 (63)MCG
    1953VFL ReservesCarlton11.7 (73) – 15.7 (97)MCG
    1971VFL ReservesRichmond8.18 (66) – 14.14 (98)MCG
    1981VFL ReservesGeelong18.6 (114) – 21.14 (140)MCG
    1996AFL Reserves (VSFL)North Melbourne7.10 (52) – 23.18 (156)MCG
    1998AFL Reserves (VSFL)Footscray12.8 (80) – 20.16 (136)MCG

    a Essendon refused to play the Grand Final in Geelong, so the premiership was awarded to Geelong.

    Other ventures

    Essendon also has a women’s team that competes in the women’s VFL. In December 2017, the team announced the recruitment of two daughters of Essendon AFL legends: Stephanie Hird (daughter of James) and Michaela Long (daughter of Michael).[89]

    The same month, Essendon also entered E-Sports by acquiring Australian League of Legends team Abyss ESports.[90] This made them the second AFL team to acquire an E-Sports division after Adelaide acquired Legacy ESports in May.

    In 2018 the Essendon Football Club along with four other AFL clubs entered the Victorian Wheelchair Football League

    See also

    Notes

    1. ^ http://www.essendonfc.com.au/team/fixtures-and-results
    2. ^ “Record doping penalty for Australia’s Essendon football club”. BBC News. 28 August 2013.
    3. ^ “The Fall”. The Sydney Morning Herald. 1 March 2014.
    4. ^ “Essendon Football Club – Club History”. Archived from the original on 11 June 2012. Retrieved 10 June 2012.
    5. ^ The Clubs – The Complete History of Every Club in the VFL/AFL, editors G. Hutchinson and J. Ross,ISBN 1-86458-189-1
    6. ^ “Football”. The Argus. 9 June 1873. p. 7.
    7. ^ Mapleston (1996), p.19.
    8. ^ Peter Pindar (21 July 1877). “Football Gossip”. The Australasian. XXIII (590). Melbourne. p. 76.
    9. ^ “Annual Meetings of football clubs”. The Australasian. XXIV (628). Melbourne. 13 April 1878. p. 461.
    10. ^ Mapleston (1996), p.29.
    11. ^ Football: Essendon v. Norwood, The South Australian Register, (Monday, 25 June 1883), p.7.
    12. ^ Essendon v. Port Adelaide, The Argus, (Monday, 18 June 1883), p.3; Football: Ports v. Essendon, The Port Adelaide News, (Tuesday, 19 June 1883), p.4.
    13. ^ Football: Essendon (Victoria) v. Adelaide and Suburban Association Twenty-Three, The (Adelaide) Evening Journal, (Tuesday, 19 June 1883), p.3.
    14. ^ Intercolonial Football Match, The (Adelaide) Express and Telegraph, (Thursday, 21 June 1883), p.3.
    15. ^ a b “Club History”. essendonfc.com.au. Retrieved 2019-01-22.
    16. ^ Mapleston (1996), p.438.
    17. ^ https://trove.nla.gov.au/newspaper/article/142951681
    18. ^ https://trove.nla.gov.au/newspaper/article/50672717
    19. ^ “History of Windy Hill (Essendon Recreation Reserve)”. Shawfactor.com. Retrieved 2012-10-17.
    20. ^ “Football – Essendon v. North Melbourne”. North Melbourne Advertiser. North Melbourne. 3 August 1889. p. 3.
    21. ^ “Football – Essendon v. Carlton”. North Melbourne Advertiser. North Melbourne. 31 August 1889. p. 3.
    22. ^ Devaney, John (2008). The Full Points Footy Encyclopedia of Australian Football Clubs. Lulu.com. p. 174. ISBN 0955689708.
    23. ^ Maplestone, M., Flying Higher: History of the Essendon Football Club 1872–1996, Essendon Football Club, (Melbourne), 1996.ISBN 0-9591740-2-8
    24. ^ Mapleston (1996), p.56.
    25. ^ Old Boy (1 July 1921). “Football – the “passing” of Essendon”. The Argus. Melbourne. p. 4.
    26. ^ Old Boy (8 July 1921). “Football – North Melbourne ground”. The Argus. Melbourne. p. 4.
    27. ^ J.W. (8 Jul 1921). “Football – notes and comments”. The Australasian. CXI (2884). Melbourne. p. 69.
    28. ^ “North Melbourne ground”. The Argus. Melbourne. 12 August 1921. p. 6.
    29. ^ J.W. (22 October 1921). “Football – notes & comments”. The Australasian. CXI (2899). Melbourne.
    30. ^ Hutchinson, 1996, p.159.
    31. ^ Frost, Lionel (25 September 2006). “Did the 1924 Bombers throw their last game”. AFL Official Website. Archived from the original on 8 March 2008.
    32. ^ Bombing to Victory, The Argus, (Wednesday, 10 April 1940), p.17.
    33. ^ “Sheedy still promoting Indigenous football talent”. abc.net.au. 12 February 2007.
    34. ^ “Club History – essendonfc.com.au”. Archived from the original on 12 February 2014. Retrieved 14 April 2014.
    35. ^ Rogers, Stephen; Every Game Ever Played; VFL/AFL Results 1897–1995; pp.687–689.ISBN 0-670-90794-4
    36. ^ Cockerill, Michael (27 July 1987). “A record win puts Swans on target for flag”. Sydney Morning Herald. p. 50.
    37. ^ Rogers; Every game Ever Played; p. 711
    38. ^ “Essendon Is on Brink of Sporting History : Bombers Bid to Exorcise The Melbourne Demons”. The New York Times. 1 September 2000.
    39. ^ Bombers upset Swans – ABC News (Australian Broadcasting Corporation)
    40. ^ Seven controversial moments of Essendon champ and Hall of Fame inductee Matthew Lloyd, Herald Sun, 5 June 2013
    41. ^ “Lloyd shattered by hamstring injury”. ABC News (Australian Broadcasting Corporation). 23 April 2006. Retrieved 5 March 2019.
    42. ^ Robinson, Mark (18 November 2006). “Lloyd wants to rip season apart”. PerthNow. Retrieved 8 March 2019.
    43. ^ Angry Hawks clash with Matthew Lloyd, Herald Sun, 29 August 2009
    44. ^ “Bombers take flight to Airport site”. Racing and Sports. 16 December 2010. Retrieved 30 March 2014.
    45. ^ Rohan Connolly (28 October 2013). “Lifetimes of memories and legends depart Windy Hill”. The Age. Retrieved 30 March 2014.
    46. ^ Dons’ D-Day: your five-minute guide | AFL Website 27 August 2013. Retrieved 28 August 2013
    47. ^ “Essendon chairman David Evans quits”. The Australian. 27 July 2013. Retrieved 16 August 2013.
    48. ^ Will Brodie; Jake Niall (23 May 2013). “Robson quits Essendon”. The Age. Retrieved 16 August 2013.
    49. ^ http://www.abc.net.au/news/2013-10-10/mark-thompson-to-coach-essendon-while-james-hird27s-serve-afl-/5014754
    50. ^ “ASADA boss Ben McDevitt to front media in wake of AFL verdict clearing 34 past and present Essendon players”. Australian Broadcasting Corporation. 1 April 2015. Retrieved 3 April 2015.
    51. ^ Roar, The. “AFL Tribunal finds Essendon players not guilty”. The Roar. Retrieved 31 March 2015.
    52. ^ http://www.theage.com.au/afl/afl-news/james-hird-returns-to-essendon-after-suspension-20140825-107z55.html
    53. ^ http://www.afl.com.au/news/2015-08-18/hird-bombers-part-ways
    54. ^ http://www.afl.com.au/news/2016-01-12/guilty-court-bans-the-essendon-34-for-2016
    55. ^ http://www.theage.com.au/afl/afl-news/cas-verdict-essendon-players-to-miss-season-2016-20160107-gm18nq.html
    56. ^ http://www.afl.com.au/news/2016-01-12/where-are-they-now
    57. ^ Conway, Simon (14 August 2016). “Merrett seeks out Selwood”. EssendonFC.com.au. Retrieved 14 August 2016.
    58. ^ “AFL Daily: Live rolling footy news from around Australia for September 8, 2017”. Herald Sun. 8 September 2017. Retrieved 12 September 2017.
    59. ^ Twomey, Callum (12 September 2017). “Season review: Essendon”. AFL.com.au. Australian Football League. Retrieved 12 September 2017.
    60. ^ Gaskin, Lee (29 March 2018). “Match report: Strong Crows win soured by injury”. AFL.com.au. Retrieved 28 September 2018.
    61. ^ McGowan, Marc (23 March 2018). “Match report: Dons steal a stunner off Crows”. AFL.com.au. Retrieved 28 September 2018.
    62. ^ Phelan, Jennifer (12 May 2018). “Match report: Carlton breaks its drought”. AFL.com.au. Retrieved 28 September 2018.
    63. ^ Morris, Tom (14 May 2018). “Mark Neeld sacked from coaching role at Essendon”. Fox Sports Australia. Retrieved 28 September 2018.
    64. ^ a b Landsberger, Sam; Wilson, Rebecca (2 July 2012). “Essendon to unveil new clash strip against St Kilda”. Courier Mail. Retrieved 5 July 2012.
    65. ^ http://www.essendonfc.com.au:80/news/2016-02-11/heritage-guernsey-launch
    66. ^ “Bombers prepare for ‘Clash for Cancer. Melbourne: Essendon Football Club. 14 June 2006. Archived from the original on 16 August 2007. Retrieved 12 June 2013.
    67. ^ “Bombers shocked by AFL sanction”. Melbourne: Essendon Football Club. 19 June 2006. Archived from the original on 16 August 2007. Retrieved 12 June 2013.
    68. ^ “Yellow armband to be incorporated into Essendon guernsey”. Melbourne: Essendon Football Club. 31 May 2007. Archived from the original on 18 September 2007. Retrieved 12 June 2013.
    69. ^ Marriott, Tom (16 May 2014). “Match Day Information – Round 9”. EssendonFC.com.au. Retrieved 1 September 2015.
    70. ^ “Clash for Cancer”. EssendonFC.com.au. 22 July 2013. Retrieved 3 December 2015.
    71. ^ “Clash for Cancer enters seventh season”. EssendonFC.com.au. 23 July 2012. Retrieved 3 December 2015.
    72. ^ “Secure a unique piece of memorabilia”. Melbourne: Essendon Football Club. 23 June 2009. Archived from the original on 18 September 2009.
    73. ^ “Official AFL website of the Essendon Football Club”. BTV: The history of our song (Video interview with Kevin Andrews.). 12 March 2014. Retrieved 14 January 2015.
    74. ^ AFL Tunes to Remember – The Melbourne Age, 23 July 2010
    75. ^ Lovett 2013
    76. ^ http://www.essendonfc.com.au/news/2014-08-06/clash-of-the-sash
    77. ^ “Essendon chairman Paul Little has the support of Labor MP Lindsay Tanner, who was touted as possible boardroom challenger”. The Herald Sun. 9 July 2015.
    78. ^ “Samsung announced as 2009 major partner”. Melbourne: Essendon Football Club. 25 August 2008. Archived from the original on 6 January 2009. Retrieved 22 August 2009.
    79. ^ Sheahan, Mike (23 August 2008). “Dons land $7 million sponsor”. Melbourne: Herald Sun. Retrieved 22 August 2009.
    80. ^ [1]
    81. ^ “Season by Season Jumpers”. footyjumpers.com. Retrieved 2017-05-06.
    82. ^ “Essendon announce joint major partner 2011”. Archived from the original on 21 February 2011.
    83. ^ “Fujitsu General Join The Bombers”. Archived from the original on 10 June 2015.
    84. ^ “BOMBER’S SPONSORSHIP A WORLD FIRST”. Melbourne: Essendon Football Club. 18 November 2002. Archived from the original on 28 January 2004. Retrieved 22 August 2009.
    85. ^ “THE FUTURE IS BRIGHT; THE FUTURE IS ORANGE”. Melbourne: Essendon Football Club. 13 November 2000. Archived from the original on 8 January 2005. Retrieved 22 August 2009.
    86. ^ “All Star Teams (A-M)”. Full Points Footy. 8 July 2007. Archived from the original on 28 April 2009. Retrieved 14 August 2009.
    87. ^ “Champions of Essendon”. Essendon Football Club. 30 August 2002. Archived from the original on 12 August 2012.
    88. ^ Landsberger, Sam (9 January 2013). “Josh Toy and Matthew Bate set to play on with Essendon”. Herald Sun.
    89. ^ Hird back in the red and black, and another Long by Mark McGowan AFL.com
    90. ^ Essendon enters Esports EssendonFC.com.au

    References

    • The Illustrated History of the Essendon Football Club. Melbourne, Victoria: Geoff Slattery Publishing. 2007. ISBN 978-0-9758362-8-6.

    External links


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