10 Bold is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One with a focus on broadcasting sports-based programming and events, but changed in April 2011 to more reality, scripted and adventure-based programming aimed at males between the ages of 25 to 54. As of October 2018, the channel now primarily broadcasts dramatic programming aimed towards viewers 40 and older.
Due to the relaunch of 10 HD on 2 March 2016, it was reduced to a standard definition broadcast.
Sports format channel
The channel commenced broadcasting as One HD on 26 March 2009 at 7.00 pm in Melbourne (due to live coverage of the Australian Football League) and at 7.30 pm in Sydney, Brisbane, Adelaide and Perth. The channel, owned by Network Ten, featured nonstop sport content including live sport, sports documentaries and sports-themed movies.
One initially broadcast in high definition on digital channels 1 and 11 with a standard definition simulcast on digital channel 12 known as One SD or One Digital. At launch, One replaced the previous Ten HD service and a standard definition simulcast of Ten HD called TenSD2.
One HD began broadcasting on Macquarie Media Group’s owned and operated Southern Cross Ten regional television stations on digital channel 50 at 7.00 pm on 2 July 2009. Tasmania didn’t broadcast it until 30 July 2009, and Mildura didn’t broadcast it until 1 December 2009.
The simulcast on digital channel 11 was later reallocated for Ten’s standard definition digital multichannel Eleven on 15 December 2010 in preparation for its launch on 11 January 2011. As a result, the channel’s high definition simulcast was moved to channel 12, replacing the standard definition simulcast.
In 2011, the channel began to dilute its all-sport format to include adventure-themed reality programming such as Ice Road Truckers and Black Gold, and a weekly feature-length movie or documentary, usually, but not limited to, a sporting theme. In April 2011, it was revealed that the channel would shift to a more broad general entertainment channel aimed towards a younger male demographic, whilst still featuring sports programming.
Sports and entertainment channel
It was confirmed on 4 April 2011 that due to unsupportable overheads associated with running the station as an “all-sport” channel, One HD would begin to air more general entertainment programming alongside sport, particularly shows aimed at an older male audience and would also be rebranded as One. The changes were intended to make the channel a greater competitor against 7mate, which has a similar scope, and took place on 7 May 2011.
One’s updated schedule included factuals such as Everest: Beyond the Limit, Extreme Fishing with Robson Green, Airline, Long Way Round, Ice Road Truckers, An Idiot Abroad, Cops, dramas such as Terriers, Lights Out, Sons of Anarchy, Burn Notice, Breakout Kings and Psych and films such as The Last King of Scotland, 28 Weeks Later, Babylon AD, Jarhead, Pitch Black, Doom, Hitman,, The Manchurian Candidate and Walker Texas Ranger
On 31 October 2018, One relaunched as 10 Boss, as part of a larger rebranding of Network Ten. Chief content officer Beverley McGarvey described “Boss” as reflecting an overall “attitude” in its programming, exemplified by a focus on characters with “bold” personalities or could be reasonably described as being a “boss” (such as Judge Judy). 10 Boss primarily targets viewers over the age of 40, and focuses primarily on dramas (such as Madam Secretary and NCIS).
On 10 December 2018, the channel was renamed 10 Bold, due to trademark conflicts with Fairfax Media (which had completed its merger with Nine Entertainment Co.) and the Australian Financial Review publication Boss. A press release promoting the rebranding acknowledged the conflict, describing the change as being an “early Christmas present to Nine“, and quipping that “it’s better to be bold than bossy”.
The channel targets a broad range of viewers, broadcasting programs from Australia, New Zealand, the United Kingdom, Canada, and the United States, and complementing existing programming on Ten.
Programs aired on the channel are scripted and adventure-based programming aimed at males between the ages of 25 to 54, mix of genres, including reality, lifestyle, drama, classic sitcoms from the 60s, 70s and 80s, comedies, live sport and action films.
10 Bold also features films sourced from its studio-output deals, including Warner Bros, Village Roadshow, Disney and Paramount Pictures shared with the Nine Network.
As a result of the revival of 10 HD on 2 March 2016, the channel was reduced to standard definition.
- Cheers (repeats)
- Get Smart (repeats)
- Happy Days (repeats)
- Hogan’s Heroes (repeats)
- 48 Hours (repeats)
- Vanity Fair Confidential
- Moments of Impact
- Operation Repo
- Whacked Out Sports (repeats)
- Blue Bloods (repeats)
- CSI: Miami (repeats)
- CSI: NY (repeats)
- Diagnosis Murder (repeats)
- Hawaii Five-0 (repeats)
- Highlander: The Series
- Jake and the Fatman (repeats)
- Law & Order: Special Victims Unit (Season 6–20 repeats, Shared with 9Gem)
- MacGyver (repeats)
- MacGyver (2016 series)
- Matlock (repeats)
- Mission: Impossible (repeats)
- Nash Bridges (repeats)
- Ripper Street (repeats)
- Star Trek: The Next Generation (repeats)
- The Mentalist (repeats)
- Walker, Texas Ranger (repeats)
- Adventure Angler
- All 4 Adventure (repeats)
- ETs Fishing Classics (repeats)
- Extreme Fishing with Robson Green (repeats)
- Fishing Edge (repeats)
- The Home Team (repeats)
- I Fish (repeats)
- Into Water and Beyond
- Just Go (repeats)
- Let’s Do Coffee (repeats)
- The Living Room (repeats)
- The Offroad Adventure Show (repeats)
- Pat Callinan’s 4×4 Adventures (repeats)
- Reel Action (repeats)
- Reel Rock (repeats)
- River to Reef
- Robson Green Extreme Fisherman
- Robson’s Extreme Fishing Challenge (repeats)
- What’s Up Downunder (repeats)
- Firies (repeats)
- Shark Tank (repeats)
- Undercover Boss
- Car Crash Britain: Caught on Camera
- Aussie Racing Cars (repeats)
- Australian GT Championship
- Bellator MMA
- Footballs Greatest Teams (repeats)
- FIA Formula 1 World Championship (Highlight show)
- Gillette World Sport
- Monster Jam“
- Porsche Carrera Cup Highlights (repeats)
- Supercars: Highlights
- Super Rugby Extra Time
- Race to the Sky
- RPM (repeats)
- World Sport
- Back in the Game (repeats)
- Common Law (repeats)
- The Crazy Ones
- Dads (repeats)
- Die On Your Feet
- Fast Forward (repeats)
- The Last Man on Earth
- Last Man Standing (Moved to Eleven)
- The League
- M*A*S*H (Moved to 7TWO)
- The Millers (repeats)
- Raising Hope (repeats)
- Sex & Drugs & Rock & Roll
- Wedding Band (repeats)
- Whose Line Is It Anyway? (Now screening on The Comedy Channel)
- An Idiot Abroad
- Black Ops
- Great Bear Stakeout with Billy Connolly
- The Longest Day (repeats)
- MegaStructures Breakdown
- Monkeys Revealed
- Nature’s Great Events (repeats)
- Ross Noble’s Australian Trip (repeats)
- Ross Kemp: Back on the Frontline (repeats)
- Ross Kemp: Middle East (repeats)
- Ross Kemp: Return to Afghanistan (repeats)
- Ross Kemp in Search of Pirates (repeats)
- Sports Science (repeats)
- Totally Wild (repeats)
- Working With Dangerous Animals (repeats)
- World’s Busiest (repeats)
- The Americans (repeats)
- Awake (repeats)
- Burn Notice (repeats)
- CSI: Cyber (repeats)
- Elementary (repeats)
- Extant (repeats)
- Gang Related
- The Glades
- Homeland (repeats)
- The Killing
- Mr & Mrs Murder (Ten encore)
- NYC 22 (repeats)
- Rush (repeats)
- Sons of Anarchy (repeats)
- Star Trek: Deep Space Nine (repeats)
- Star Trek: Voyager (repeats)
- Those Who Kill
- Tyrant (repeats)
- White Collar
- Zoo (Ten encore)
- Emergency Search & Rescue (repeats)
- Gold Coast Cops (repeats)
- Territory Cops (repeats)
- 4WD Touring Australia
- Big Fish Small Boats (repeats)
- Blokesworld (moved to 7mate)
- Car Torque (repeats)
- Driving Wars
- Escape with ET (repeats)
- Extreme Boats Big Angry Fish
- Extreme Collectors
- Far Flung with Gary Mehigan (repeats)
- Freddie Flintoff: Lord of the Fries
- Hardliners (repeats)
- International Fishing Series
- Merv Hughes Fishing
- Ozzie Holiday
- Temporary Australians (repeats)
- Can of Worms (Ten encore)
- Darren & Brose
- Late Show with David Letterman (repeats)
- Maxim TV (repeats)
- Family Feud (Ten simulcast)
- Jeopardy! (2008–2009 series only)
- Pointless (Ten simulcast)
News and current affairs
- The Bolt Report (Ten encore)
- Beach Patrol
- Black Gold (repeats)
- Bondi Ink Tattoo (Eleven encore)
- Bondi Rescue (Ten encore)
- Cops (repeats)
- Cops: Adults Only (repeats)
- Everest: Beyond the Limit
- Fear Factor
- Fight Master: Bellator MMA
- Garage Gold (repeats)
- GT Academy (repeats)
- Hell’s Kitchen
- Ice Road Truckers (Now on 7mate)
- MasterChef Australia (Ten encore)
- Scrappers (repeats)
- Shred (repeats)
- Thrill Seekers (repeats)
- World Class Bartender of the Year (repeats)
- World’s Toughest Trucker (repeats)
- Australian Rally Championship (repeats)
- ANDRA Pro Series Drag Racing
- Aussie Millions Poker Championship
- Before the Game (except in VIC)
- Back Page Live
- Dunlop Super2 Series
- Esports Gfinity Elite Series Australia (Now on 10 Peach)
- FIA Formula E Championship
- FIA World Rally Championship
- Football’s Greatest Managers
- Football Stars of Tomorrow
- The Game Plan AFL
- The Game Plan NRL (Moved to Network Ten in June 2012 in NSW and QLD only)
- International Fishing Series (repeats)
- Just for Kicks
- Monster Jam
- Netball: ANZ Championship
- Netball: Constellation Cup
- Netball: International Series
- Netball World Cup
- One Week at a Time AFL
- The Open Championship
- The Road to Rio
- The Rugby Championship (repeats)
- Sports Tonight
- Targa Tasmania (repeats)
- Trans-Tasman Muscle Car Battle (repeats)
- Thursday Night Live
- The Western Front (Ten encore)
- Wild Racers (repeats)
- Women’s Big Bash League
- World Series Sprintcars
On 17 March 2009, Australian Swimming Championships was broadcast on Ten HD before the launch of ONE on 26 March 2009 showing Live in 2009 until 2015.
In 2010, Both Ten & One Secured the rights for both Delhi 2010 & Glasgow 2014 also shared with Foxtel only 2010.
In October 2011, it was confirmed that the National Basketball League games would be delayed. During the 2012–13 season, some Friday night games were shown live on One at 9.30 pm. Live Sunday games returned to TEN at 2pm.
By March 2012, sport was very much a secondary focus of One. Sport is only shown when it clashes with Ten’s regular programming or as HD simulcast when it airs on Ten. Moto GP races airs only on ONE except for the Australian GP round which airs on Ten as well as ONE as HD simulcast. F1 qualifying is shown on ONE live while TEN replays later on.
10 Bold broadcast Formula One Grand Prix every qualifying session shown live with a half-hour preview. Rights to be held till 2014, including IPTV rights from 2011 to 2014 and in 2015 onwards Formula One shows a 1-hour highlight package at 9.30pm Mondays on One that aren’t live on Network Ten while continuing with a simulcast on tenplay.
10 Bold broadcast Moto GP every race live (qualifying in highlights only from 2014 onwards) from 2010 till 2014, then from 2015–2016. Moto2 and Moto3 and MotoGP will be shown on the Australian Motorcycle Grand Prix round only on Ten.
10 Bold shows NASCAR, between 2010 and 2014 live every Qualifying and Race Highlights (Marquee races are shown live) and Nationwide Series highlights, In 2011, every NASCAR Sprint Cup race will be live.
10 Bold shows Supercars Championship every Seven races live plus highlight packages of all races.
10 Bold shows highlights for every round of Super Rugby every Sunday morning and replays of every Wallabies Test at around midday, that was previously shown on TEN from The Rugby Championship and Spring Tour
10 Bold is available in 576i standard definition from the network’s five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth and in regional Australia from Southern Cross Austereo‘s owned-and-operated station SGS/SCN in regional South Australia. WIN Television through its owned-and-operated stations, VTV in Regional Victoria, WIN in Southern New South Wales/Australian Capital Territory, NRN in Northern New South Wales, RTQ in Regional Queensland, STV (TV station) in Mildura, TVT in Tasmania, WOW in regional Western Australia, MGS/LRS in eastern South Australia, and AMN in Griffith and the MIA, DTD in Darwin, and CDT in Central Australia (including remote NT, QLD and SA).
One was available to Foxtel cable subscribers via its HD+ package, and One SD was available on its basic cable service when it was broadcast.
Logo and identity history
26 March 2009 – 7 May 2011
7 May 2011 – 31 October 2018
31 October 2018 – 4 November 2018
5 November 2018 – 10 December 2018
10 December 2018 – present
- 26 March 2009 – 7 May 2011: Sharing One Passion Sport/Sport Lives Here
- 7 May 2011 – 31 October 2018: It All Lives Here
- 31 October – 10 December 2018: TV With A Twist
- 10 December 2018 – present: It’s better to be bold
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- Kelly, Vivienne (2018-12-10). “Ten caves and renames ’10 Boss’ as ’10 Bold‘“. Mumbrella. Retrieved 2018-12-17.
- “Channel 10 rebrands 10 Boss 10 Bold after Fairfax legal threat”. News.com.au. Retrieved 2018-12-18.
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- Knox, David (27 June 2009). “ONE SD coming to Foxtel cable”. tvtonight.com.au. Archived from the original on 30 June 2009. Retrieved 28 June 2009.