10 Peach is an Australian free-to-air digital television multichannel operated by Network 10. The channel launched on 11 January 2011 as Eleven. It is owned by , which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network Ten in 2017. The channel's name has been widely derided in the Australian press and across social media, and is said to have significantly weakened Network 10's brand identity.
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named with international distributor CBS Studios International. Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven.
On 31 October 2018, the channel relaunched as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and continuing to skew towards younger demographics.
10 Peach offers catch-up and encore presentations from Channel 10. It features a mix of repeated old shows, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic. The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00 pm timeslot. In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast. In November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo. On 11 March 2015, Nickelodeon, MTV, and Viacom was currently moved from Eleven to 9Go! with Nickelodeon movies and television are usually premiering on Nine after 17 years aired on Network Ten in 1990s until 2017 which CBS takeover on Ten. Pokémon was currently moved from Eleven to 9Go! after 20 years aired on Network Ten in 1998 until 2018.
Feature broadcast on 10 Peach are sourced from its [}studio-output]] deals, including Sony Pictures Television International, Warner Bros. International Television, CBS Television Studios, CBS Studios International, Paramount Television, and Ocean Productions.
Other feature classic television broadcast which was share with each networks of 9Go! and 10 Peach are sourced from its deals, including Paramount Television, Warner Bros. International Television and Sony Pictures Television International.
Other feature broadcast which was share with each networks of 7flix and 10 Peach are sourced from its deals, including Warner Bros. International Television, Sony Pictures Television International, 20th Television.
Feature broadcast on 10 Peach are sourced from its deals, including Paramount Pictures, DreamWorks Pictures, Warner Bros. Pictures, Roadshow Films, Columbia Pictures, Lionsgate, New Line Cinema, The Weinstein Company, Miramax Films, Touchstone Pictures and Screen Australia.
Other feature broadcast which was share with each networks of 9Go! and 10 Peach are sourced from its deals, including Paramount Pictures, DreamWorks Pictures, Warner Bros. Pictures, Warner Bros. Family Entertainment, Village Roadshow Pictures, New Line Cinema, Columbia Pictures, Miramax Films, Screen Australia, Lionsgate, and The Weinstein Company.
Other feature broadcast which was share with each networks of 7flix and 10 Peach are sourced from its studio-output deals, including Paramount Pictures, Warner Bros. Pictures, Warner Bros. Family Entertainment, New Line Cinema, and Columbia Pictures.
- The Amazing Spiez!
- The Bureau of Magical Things (2018–present)
- Cardfight!! Vanguard (2018 series)
- Cardfight!! Vanguard G (repeats)
- Cardfight!! Vanguard G: GIRS Crisis (repeats)
- Cardfight!! Vanguard G: NEXT (repeats)
- Cardfight!! Vanguard G: Stride Gate (repeats)
- Gamify (2019–present)
- Hanazuki: Full of Treasures
- Kuu Kuu Harajuku (2015–present; shared with ABC ME)
- Mako: Island of Secrets (2013–present)
- Random and Whacky (2017–present)
- Rekkit Rabbit
- Sam Fox: Extreme Adventures (2014–present)
- Scope (2013–present)
- Sherazade: The Untold Stories (2017–present)
- Teenage Mutant Ninja Turtles (1987 series)
- Toasted TV (2012–present)
- Totally Spies! (Season 5–6, 2018–present)
- Totally Wild (2013–present)
- Transformers: Robots in Disguise (2015 series)
- Treasure Island
- Bernard (2018–present)
- Bob the Builder (2015 series)
- Care Bears and Cousins (repeats)
- Crocamole (2016–present)
- Becker (repeats)
- The Brady Bunch (repeats)
- Everybody Loves Raymond (repeats)
- Family Ties (repeats)
- Frasier (repeats)
- Fresh Off the Boat (repeats)
- The King of Queens (repeats)
- Malcolm in the Middle (repeats)
- Rules of Engagement (Seasons 5–7 repeats)
- Seinfeld (repeats)
- Sex and the City (repeats)
- Two and a Half Men
- Will & Grace (repeats)
- The Adventures of Chuck and Friends (repeats)
- B-Daman Crossfire (repeats)
- Bakugan (Season 3 repeats)
- Barbie: Life in the Dreamhouse (repeats)
- Clue (repeats)
- Dex Hamilton: Alien Entomologist
- Dinosaur King (repeats)
- Drakers (repeats)
- The Elephant Princess (2014)
- Eon Kid
- The Fairly OddParents (repeats, Moved to ABC ME)
- Get Ace (2014–18)
- Geronimo Stilton (repeats)
- GGO Football
- GoGoRiki (repeats)
- Gormiti: The Lords of Nature Return
- Gormiti Nature Unleashed (repeats)
- H2O: Just Add Water (2013–14)
- Hero: 108 (Season 1 repeats)
- Hot Wheels Battle Force 5 (repeats)
- Huntik: Secrets & Seekers
- iCarly (repeats)
- Dinofroz (repeats)
- Julius Jr.
- Lalaloopsy (repeats)
- Lightning Point (2014)
- Matt Hatter Chronicles (repeats)
- Me and My Monsters (2014)
- Monster High (repeats)
- My Little Pony: Friendship Is Magic (Seasons 1–7 repeats, Moved to 9Go!)
- Pac-Man and the Ghostly Adventures
- Paradise Café (repeats)
- Pearlie (repeats)
- The Penguins of Madagascar (repeats, Moved to ABC ME)
- Pokémon (Seasons 12–14 repeats, Season 15–19, Moved to 9Go!)
- Pokémon: Black & White (repeats)
- Pokémon: Black & White: Rival Destinies (repeats)
- Pokémon: Black & White: Adventures in Unova (repeats)
- Pokémon: Black & White: Adventures in Unova and Beyond (repeats)
- Pokémon: Diamond and Pearl: Galactic Battles (repeats)
- Pokémon: Diamond and Pearl: Sinnoh League Victors (repeats)
- Pokémon: X & Y (repeats)
- Pokémon XY: Kalos Quest (repeats)
- Pokémon: XY & Z (repeats)
- Puppy in My Pocket: Adventures in Pocketville (repeats)
- Redakai: Conquer the Kairu (repeats)
- Sidekick (repeats)
- Sanjay & Craig
- SheZow (repeats)
- Slugterra (Moved to ABC ME)
- SpongeBob SquarePants (2012–13, Moved to 9Go!)
- Teenage Mutant Ninja Turtles (2012 series) (moved to ABC ME)
- Tickety Toc (repeats)
- Transformers Prime (repeats)
- Vic the Viking (2013–17)
- Victorious (repeats)
- Xiaolin Chronicles
- Yu-Gi-Oh! 5D's (Seasons 1–2 repeats)
- Care Bears: Welcome to Care-a-Lot (repeats)
- Dinosaur Train (later aired on ABC Kids)
- Hi-5 House (2014–15)
- Littlest Pet Shop (2012)
- Mia and Me (repeats)
- Pound Puppies (2010 series)
- Strawberry Shortcake's Berry Bitty Adventures
- Transformers: Rescue Bots (repeats, Now on 9Go!)
- Tree Fu Tom (later aired on ABC Kids)
- Wurrawhy (2013–16)
- 1600 Penn
- 600 Bottles of Wine (2018)
- Angel from Hell (repeats)
- Ben and Kate
- Caroline in the City (repeats)
- Cheers (repeats, Now on 10 Bold)
- Clueless (repeats)
- Crazy Ex-Girlfriend
- The Crazy Ones (repeats)
- Death Valley
- Don't Trust the B---- in Apartment 23 (Seasons 1–2 repeats)
- Fresh Meat
- Friends with Better Lives
- Get Smart (Moved to 10 Bold)
- Glee (Seasons 4–6 repeats)
- The Goodwin Games
- The Great Indoors (repeats)
- The Grinder (repeats)
- Happy Days (repeats)
- Hogan's Heroes (Moved to 10 Bold)
- House of Lies (seasons 1–3)
- How I Met Your Mother (Moved to 7flix)
- Jane the Virgin
- Last Man Standing
- Laverne & Shirley (repeats)
- The Love Boat (repeats)
- Micro Nation
- The Millers (Season 1 repeats)
- Mork & Mindy (repeats)
- Mr. & Mrs. Murder (repeats)
- New Girl (Seasons 1–2 repeats, Seasons 4–6)
- The New Normal
- The Office (Now on ABC Comedy)
- Plonk! (repeats)
- Raising Hope (Seasons 3–4)
- Roseanne (Seasons 3–9)
- Sabrina, the Teenage Witch (repeats)
- Scream Queens
- Stage Mums (2018)
- Sunny Skies
- Taxi (repeats)
- Webster (repeats)
- Wings (repeats)
- You're the Worst
- The 4400 (repeats)
- 90210 (Seasons 1–5 repeats)
- 7th Heaven (repeats)
- American Horror Story
- Angel (repeats)
- Being Human
- Beauty & the Beast (Season 1 repeats)
- Beverly Hills, 90210 (Seasons 1–6 repeats)
- Californication (Seasons 4–7)
- Dexter (Seasons 4–8)
- (Moved to 10 Bold)
- The Division (repeats)
- Dr. Quinn, Medicine Woman (repeats)
- Emily Owens, M.D. (repeats)
- Empire (Season 2)
- Eureka (Season 5 repeats)
- Extant (Season 2 repeats)
- Friday Night Lights
- The Gates (Season 1 repeats)
- The Good Wife (Seasons 1–7 repeats)
- In Plain Sight (repeats)
- JAG (repeats)
- Life Unexpected (Season 2 repeats)
- MacGyver (Moved to 10 Bold)
- Melrose Place (repeats)
- Merlin (repeats)
- Nurse Jackie (Seasons 2–7)
- Reef Doctors
- Rush (repeats)
- Saving Grace (Moved to Ten)
- Smallville (Seasons 8–10)
- Sleepy Hollow
- Stargate Universe
- Star Trek: Deep Space Nine (Moved to 10 Bold)
- Star Trek: The Next Generation (Moved to 10 Bold)
- Star Trek: Voyager (Moved to 10 Bold)
- The Strain
- Torchwood (Seasons 2–4)
- Witches of East End (Seasons 1–2)
- Wildlife Warriors (repeats)
- American Idol (Ten season 12 encore, Seasons 13–14, Moved to FOX8)
- America's Next Top Model
- Britain & Ireland's Next Top Model (Seasons 6–9 repeats)
- The Choice (repeats)
- Come Date with Me (repeats)
- Dancing on Ice
- Dating Naked
- The Face (repeats)
- Fashion Star
- Geordie Shore
- The Glee Project (repeats)
- King of the Nerds (Season 1)
- New Zealand's Next Top Model (Season 2 repeats)
- Snog Marry Avoid? (Moved to 9Life)
- So You Think You Can Dance US (Moved to FOX8)
- Tattoos After Dark (Season 1 repeats)
- Young Talent Time (2012 series, encores)
The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated station SGS/SCN in regional South Australia, and WIN Television through its owned-and-operated stations VTV in Regional Victoria, WIN in Southern New South Wales/Australian Capital Territory, RTQ in Regional Queensland, STV in Mildura, TVT in Tasmania, NRN in Northern New South Wales, WOW in regional Western Australia, MGS/LRS in eastern South Australia, and AMN in Griffith and the MIA. Digital joint venture stations DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach.
Logo and identity history
- 11 January 2011 – 31 October 2018: He11o
- Knox, David (22 October 2010). "11 / 1 / 11 ….and counting". TV Tonight. Retrieved 22 October 2010.
- Washbrook, Cyril (26 August 2010). "Ten announces launch of Eleven". The Spy Report. . Archived from the original on 10 September 2010. Retrieved 4 October 2010.
- James, Meg (25 August 2010). "CBS goes down under and takes minority stake in Australian TV venture". Los Angeles Times. Retrieved 26 August 2010.
- "Network Ten Rebrands As 'Network 10' With New-Look Logo". B&T. 31 October 2018. Retrieved 31 October 2018.
- Lallo, Michael (31 October 2018). "Network Ten in 2019: What's new, what's returning, what's gone?". The Sydney Morning Herald. Retrieved 31 October 2018.
- "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. 31 October 2018. Retrieved 31 October 2018.
- "10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play". Mediaweek. Retrieved 31 October 2018.
- Knox, David (15 June 2015). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 15 June 2015.
- Knox, David (11 May 2014). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 11 May 2014.
- Ryan, Aaron (7 July 2015). "Mid Year Update – Eleven: Best Multi Channel in Australia". Throng Australia. Retrieved 7 July 2015.
- Clune, Richard (8 August 2010). "Jennifer on Ten's frontline". The Daily Telegraph. Retrieved 8 August 2010.
- Chessell, James (13 January 2011). "Eleventh heaven as Ten Network hails debut". The Australian. Archived from the original on 19 January 2011. Retrieved 12 January 2011.
- "Neighbours moving to Eleven". The Spy Report. Media Spy. 26 August 2010. Archived from the original on 10 September 2010. Retrieved 26 August 2010.
- Knox, David (19 February 2012). "Bumped: Toasted TV, Totally Wild etc". TV Tonight. Retrieved 9 March 2014.
- Knox, David (14 November 2014). "TEN 2015 highlights: Celebrity, Drama, Sport". TV Tonight. Retrieved 14 November 2014.