SBS Food is an Australian free-to-air television channel owned and operated by the Special Broadcasting Service (SBS). The channel airs programs about food and cooking, from cultures around the world.[2][3]

History

SBS first revealed it would launch a channel dedicated to food on 30 September 2015, following the Australian Government's decision to not permit the public broadcaster to increase the amount of primetime advertising it is allowed to broadcast.[4] It was Australia's first and at the time only free-to-air channel to be dedicated exclusively to food-related programming.[5] It is broadcast 24 hours a day on channel 33, and all programs aired on the channel are also available to stream on SBS on Demand.[6]

The channel began broadcasting as Food Network on 17 November 2015 at 1 pm AEDST[3], replacing a simulcast of SBS.[6] The channel initially operated under a license from Discovery Inc., the operator of the American channel of the same name. The relationship included a three year programming deal with Discovery which saw numerous American Food Network programs on the channel.[3] The first programme shown on the channel was 30 Minute Meals. The channel was first included in the official OzTAM ratings on 1 December 2015, where it recorded a 1.3% primetime share.[7]

On 17 November 2018, the channel was rebranded to SBS Food following the ending of the Discovery Inc. deal, which saw Discovery's American shows pulled from the channel and replaced with more premium titles and less reality programming, including increased Australian content.[8] Discovery's food shows later shifted to a new free-to-air channel, 7food network, which began broadcasting on 1 December 2018.[9] The move proved disastrous to Seven and Discovery, and after disappointing ratings, 7food network was shut down on 28 December 2019 and its programming dispersed among Seven's networks, making SBS Food once again the only Australian free-to-air channel dedicated exclusively to food.[10]

Programming

Initially, the majority of SBS Food's programming had previously been aired either on SBS, ABC and on Foxtel.

Logo and identity history

References

  1. ^ Knox, David. "2018 ratings: multichannel top 20 | TV Tonight". tvtonight.com.au. Retrieved 9 June 2020.
  2. ^ Knox, David (22 October 2015). "Food Network to launch on SBS November 17". TV Tonight. Retrieved 23 October 2015.
  3. ^ a b c "SBS prepares Food Network for November launch". Mediaweek. 22 October 2015. Retrieved 23 October 2015.
  4. ^ Knox, David (30 September 2015). "SBS to launch fourth channel dedicated to Food". TV Tonight. Retrieved 23 October 2015.
  5. ^ Hogan, Andrea (30 September 2015). "SBS to launch free-to-air food TV channel in Australia". AFN. Retrieved 23 October 2015.
  6. ^ a b Ravindran, Manori (22 October 2015). "SBS's Food Network channel set for November launch". Real Screen. Retrieved 23 October 2015.
  7. ^ Knox, David (1 December 2015). "New channels up and rating for Nine and SBS". TV Tonight. Retrieved 2 December 2015.
  8. ^ Knox, David (27 September 2018). "SBS Food Network to drop US titles". TV Tonight. Retrieved 28 September 2018.
  9. ^ Knox, David (26 October 2018). "Seven serves up 7Food channel". TV Tonight. Retrieved 26 October 2018.
  10. ^ "7food to close broadcast on December 28". TV Tonight. 7 December 2019. Retrieved 7 December 2019.

External links