TOWN Real Estate has made history, becoming the first Sunshine Coast real estate agency to win Sales Agency of the Year – South-East Queensland (Settled Commissions) at the 2026 Real Estate Institute of Queensland (REIQ) Awards for Excellence.
The landmark achievement recognises TOWN as one of South-East Queensland’s leading real estate agencies for sales performance and marks a significant milestone for the Sunshine Coast property industry.
Announced at The Star Brisbane on 31st of October 2026, the prestigious industry award recognises outstanding settled commission performance across South-East Queensland.
For TOWN, an independently owned residential real estate agency headquartered in Mooloolaba and servicing the wider Sunshine Coast, the historic win reflects its commitment to exceptional property sales results, innovative real estate marketing and first-class client service.
A Record-Breaking Year for TOWN Real Estate
TOWN’s REIQ award follows its strongest financial year to date, with the agency achieving significant growth in sales performance and continuing to strengthen its position in the Sunshine Coast property market.
During the 2025–26 financial year, TOWN achieved over $678 million in total property sales with an 18.3% year-on-year growth in settled transactions.
Importantly, this growth was achieved with just two additional sales agents year-on-year, reflecting the productivity and strength of TOWN’s existing team.
Operating across the entire Sunshine Coast region, from Peregian Beach through to Caloundra and out in Sunshine Coast hinterland, TOWN has established a reputation for exceptional property marketing, strong sales outcomes and a highly personalised approach to real estate.
Built Differently. Recognised Among Queensland’s Best.
Founded by Sunshine Coast property professional and business owner Craig Morrison, TOWN Real Estate was established with a clear vision: to challenge the traditional real estate agency model and create a business where exceptional people, innovative marketing and first-class service deliver exceptional results.
Rather than pursuing growth for growth’s sake, TOWN has focused on building a highly productive, independent real estate agency with a strong culture, innovative technology and an unwavering commitment to its clients.
That philosophy has positioned TOWN as one of the Sunshine Coast’s leading residential sales agencies.
Founder and Director Craig Morrison said the award was an important milestone in a journey driven by a clear vision for the business.
“When we started TOWN, we had a vision to build something different. We wanted to attract the best people, give them the tools and environment to succeed and create a business that could genuinely compete with the best in the industry.
“To be the first Sunshine Coast agency to win this award is something we’re incredibly proud of. We’ve always believed that being independent shouldn’t limit what you can achieve.
“We’ve built TOWN to compete with the best, and this recognition is a credit to the exceptional people who have helped us get here. I’m extremely proud of what we’ve achieved together.”
The People Behind the Performance
While the REIQ award recognises sales performance, TOWN’s success has been underpinned by years of investment in its people, systems and operational foundations.
From developing innovative in-house real estate technology and improving business efficiencies to fostering a high-performance culture, TOWN has remained committed to creating an environment where its people can thrive.
The agency’s investment in technology has streamlined the property sales process, improved operational efficiency and enabled its agents to dedicate more time to their clients.
General Manager Jaymee Morrison said the achievement reflects the collective effort behind the business’s continued success.
“What makes this award so special is knowing everything that goes into achieving a result like this. It’s not just about the sales figures. It’s the commitment of our agents, the dedication of our support team and the countless things that happen behind the scenes to keep the business moving forward.
“We’ve worked incredibly hard to build a business that is commercially strong, operationally efficient and somewhere people genuinely want to be. To see that recognised at this level is extremely rewarding.
“I’m also particularly proud that we’ve achieved this while staying true to who we are as an independent Sunshine Coast agency. It shows that you don’t have to be the biggest to compete with the best.”
A Historic Achievement for Sunshine Coast Real Estate
Becoming the first Sunshine Coast agency to win the REIQ Sales Agency of the Year – South-East Queensland (Settled Commissions) category represents an important moment for the local real estate industry.
The recognition demonstrates that an independent, regionally based real estate business can compete successfully at the highest level across South-East Queensland.
Proudly locally owned and operated, TOWN has built its reputation on delivering exceptional residential property sales outcomes across the Sunshine Coast, supported by a team of experienced real estate professionals and an unwavering commitment to client service.
Beyond property sales, TOWN continues to invest in the region through local partnerships, sponsorships and the TOWN Community Fund, which supports charities, sporting clubs, schools and grassroots community initiatives across the Sunshine Coast.
With its new Mooloolaba headquarters, continued investment in technology and an ambitious long-term vision, TOWN remains focused on its next chapter.
For Craig, the recognition is both a moment to celebrate and motivation for what comes next.
“We’re proud of how far we’ve come, but we’re certainly not finished. There’s still so much we want to achieve, and we’ll keep pushing ourselves to raise the standard of what real estate can look like.”
Thank You to Our Team, Clients and Community
This historic REIQ award belongs to the people who have contributed to TOWN’s journey.
To our incredible team, our valued clients and the Sunshine Coast community who continue to support and trust us, thank you.
From the Sunshine Coast to the Queensland stage, we’re incredibly proud of what we’ve achieved together.
And we’re only getting started.
